SportCrafters was formed in 1996 making private-label bike rollers for Nashbar and CycleOps. For almost 20 years, the experts at SportCrafters have been consistently improving on a solid bike roller design acclaimed by Bicycling Magazine as having an “exquisite ride and great looks.” Two years ago, we developed the ARC Power Modulation Technology, which paved the way for the SportCrafters line of OverDrive rollers and trainers and the new Omnium Trainer.
All products are designed and manufactured in Granger, Indiana with precision manufacturing equipment. Much of the tooling used in production is built in-house. Almost all raw material is purchased from steel mills, extrusion mills and injection molders from within a 30-mile radius of the SportCrafters facility. This allows our staff to have maximum control over quality, quickly communicate with suppliers, and guarantee the fastest possible lead times.
SportCrafters was built on a solid foundation of customer service excellence, and that value fuels the entire organization. Our products are constantly being evaluated and tested by industry experts, and customer feedback shapes future product design. When our customers call or e-mail SportCrafters, they will receive a personal and thoughtful reply from one of 5 full-time employees. In many cases, they will be speaking directly to the creative minds that invented, assembled and boxed their SportCrafters roller or trainer.