Support Cyclists is not just a slogan, but a real commitment at Selle Royal. Though in business for over 50 years, the company continues to evolve, listening to Cyclists and the Bicycle World to deeply understand needs, anticipating trends and become a social facilitator promoting a Bicycling Lifestyle. Support cyclists: literally with saddles, strongly with services, and culturally with stories. That’s our way to Support Cyclists.
We develop our products with passion, day after day. In Italy since 1956, the company continues to evolve, listening to Cyclists and the Bicycle World.
To evolve you have to innovate, to move forward you have to look back. Technology powered, design inspired. One thing remains unchanged - our Comfort Experience.