ISM is the brainchild of Steve Toll, an avid cyclist and swimmer living in Tampa, Florida. In the winter of 1997, following yet another painful bike ride with his wife, Laura, Steve sketched out a design for a seat he thought could eliminate the discomfort most riders experience on a traditional bike saddle. By 1999, with some assistance from his family, the concept was patented.
Over the years, ISM seats have helped propel Ironman wins, Olympic medals, Road Racing podium appearances, and countless age group victories. Pros and amateurs alike are finding riding and competing enjoyable again due in large part to riding the world's most comfortable bike seat.
Flash forward to present day—through hard work and tenacity, Steve has not only created a state-of-the-art bike saddle, he is also being sought out by experts in the cycling industry who want the opportunity to test and ride the ISM.