Elite, a company of cycling enthusiasts, has been offering unique and cutting-edge products to the cycling world for forty years.

Elite has been at the forefront of turning rollers and in-door trainers into personal training systems utilizing new resistance technologies, electronics, software and higher levels of realism such as 20% climbs, has created the world’s most famous and recognizable bottle cage and developed the first thermal bottle featuring Nanogel® based technology: these all exemplify the meaning of innovation.